To save you from opening a 74th tab to Google the reason why this age-old fashion rule exists, we
opened a 182nd tab in our second window and found it for you. Prepare yourselves—the story behind this arbitrary dress code is kind of lame.
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In the late 19th century—long before you could wear jeans to a Michelin-starred restaurant and not be greeted with the maître d’s scornful-est scorn—the society ladies were engaged in an invisible battle with the nouveau riche, one that could only be won by the subtle manipulation of fashion.
So they telegrammed one another like, “Gertrude. Girl. Why don’t we settle on an arbitrary date on which we all stop wearing white for the summer? To separate ourselves from the new-money heathens, you know?”
Gertrude and the rest of them spat on their hands and shook on it. Eventually, when Labor Day became a federal holiday in 1894, that was when you knew to put away your linen suit and spend the rest of September schvitzing silently. But properly.
A bit disappointing to find out this transgression that is simply Not Done evolved from a petty distinction in dressing that was invented to ID the Gatsby-ish imitators ::eyes roll back in head so hard::. But that’s history! Besides, no one GAF now, what with winter whites and summer furs and Vetements charging $1,300 for a hoodie. And we’re definitely better off for it.