Uniqlo Unveiled its Plans to Roll Out Clothing Vending Machines
In an effort to position itself as the ultimate convenience brand, Uniqlo and its vending machines will feature the brand’s most popular items in key locations. There are currently 833 Uniqlo stores in Japan (compared to a paltry 45 in the US). The stores are positioned so that the brand’s products are constantly accessible to the Japanese consumer.
In an effort to push this plan forward in the States, Uniqlo’s clothing vending machines will be strategically placed in shopping malls and airports throughout the US. Instead of a wide-scale takeover the way the basics brand has done in Japan, suburban shoppers in the US have made it difficult to generate strong brand recognition and demand outside of major cities.