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Red Alert to Brands: Only 8 Percent of Consumers Are Loyal

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Assume the people you consider to be the most loyal customers on the planet are, in fact, disloyal. Because 92% of the time, you’ll be right. New Nielsen findings demonstrate that just 8% of consumers consider themselves to be firmly committed loyalists.

A whopping 46% of consumers tell us they are more likely to try new brands than they were five years ago.





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