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TECHNOLOGY

Apple sells around ten iPhones a second, mainly iPhone X

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Apple is selling more iPhones and generating higher profits with each sale than ever before, the company has confirmed.

Ten sales a second

iPhone sales hit 77.316 million units in Apple’s 91-day Q1 FY 2018 quarter. That compares with 78.29 million sales in the year-ago quarter.

You’d imagine those figures meant that sales shrank, but it’s not the case: Last year’s quarter extended over 98-days (14-weeks), while this year Apple saw a more traditional 91-day (13-week) quarter.

That means Apple sold around 849,600 iPhones every day in Q1 2018, in contrast to 798,877 iPhones it sold each day across Q1 2017. In other words, Apple is selling ten iPhones every second of the day, at least, it was in Q1 2018.

If Apple had seen an extra seven days in the quarter and if sales maintained at that momentum, the company would have sold an additional 5.95 million iPhones (rounded up), for a total of 83.26 million units.

All this within an environment of increased security tension and weak growth in key markets, such as May’s woefully mismanaged Britain.

X appeal strikes again

Apple CEO, Tim Cook, confirmed the success of iPhone X. The device was the top selling iPhone every week since launch. It seems consumers are driven by innovation and aspiration more than price, after all. Though it will take some time before short term investors and bean counters grow to understand how that undermines their working theories around greed and human nature.

Apple’s decision to introduce iPhone X mean it has been able to convince consumers to spend a thousand bucks or more on a new smartphone this season. Apple’s average selling price on each iPhone sold climbed $100, from $695 in Q1 2017 to $796.42 in Q1 2018 to $796.42. Apple is generating around $8,000 in revenue every second on iPhone sales alone. Just under half a million dollars a minute. (Apple is also keeping more of those revenues than it did last quarter as gross margins climbed).

Waiting on the platform

Apple took pains to note that it now has a 1.3 billion-strong iOS user base. “We’ve also achieved a significant milestone with our active installed base of devices reaching 1.3 billion in January,” said Cook. “That’s an increase of 30 percent in just two years, which is a testament to the popularity of our products and the loyalty and satisfaction of our customers.”

That user base is subscribing to Apple services at a more rapid rate than before (and to help increase that rate the company this week doubled the commission it gives to affiliates selling Apple Music subscriptions).

It’s important to note the value of these services. Horace Dediu estimates that Apple generates 5-cents per device per day. It looks like the actual amount may be higher than that. With 1.3 billion devices now in use, those estimates imply Apple’s services generate around $65 million per day. Apple generated $8.5 billion in services income in the quarter, up 18 percent.

Wrist appeal

Apple also confirmed what I’d been predicting: Apple Watch sales were really high. The product saw its best-ever quarter, selling 50 percent more units with growth in every county. Apple also confirmed the success of the smarter smart watch: Apple Watch Series 3 sold at twice the volume of the series 2 products – which makes it crystal clear that consumers want and need the flexibility of using a wearable with its own independent connectivity, as I’ve been warning since 2014. “Apple’s wearables (AirPods and Apple Watch) were up 70% year-on-year,” Daniel Eran Dilger pointed out. “Now second largest growth contributor after iPhone, for a new business.”

Think about that as we see Apple’s wearables and new online services designed to support them proliferate across the next three years.

Google+? If you use social media and happen to be a Google+ user, why not join AppleHolic’s Kool Aid Corner community and get involved with the conversation as we pursue the spirit of the New Model Apple?

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ENTERTAINMENT

'NSYNC Super Bowl Reunion Buzz Builds with Alleged Sightings

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Justin Timberlake

‘NSYNC Super Bowl Reunion Buzz

It’s Building, But …

2/1/2018 2:52 PM PST

Exclusive Details

Justin Timberlake is saying one thing, but his fans’ eyes around Minneapolis are saying there’s evidence an ‘NSYNC reunion could be going down during the Super Bowl halftime show.

Here’s what we know: JT flatout told reporters at Thursday’s news conference in Minneapolis, “No” … his old group is NOT getting back together. However, multiple people claiming to be in Minneapolis say they’ve seen all the ‘NSYNC members, minus Justin, in the downtown area.

Before ya get too excited, here’s some more info: Lance Bass was posting pics of himself skiing Wednesday in Jackson Hole, Wyoming.

Joey Fatone was spotted late Wednesday night in Orlando signing autographs for some fans.

However, there’s the miracle of air travel! Joey’s publicist and manager tell us the singer IS now in Minnesota — but they say he’s just doing appearances at Super Bowl events. We know … halftime would seem to fall under that umbrella.

On the other hand, Joey was in L.A. last week and told us, point-blank, the reunion ain’t happening.

Believe him?

As for Lance — his manager says he’s back home in L.A. The only missing links are Chris Kirkpatrick and JC Chasez.

Final tally: 2 members in Minneapolis, 1 in L.A., 2 locations unknown.



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