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INDIAN (E)

Varun Dhawan and Anushka Sharma will kick off their Valentine’s Day together with Sui Dhaaga

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Of late, we have received several glimpses of how Varun Dhawan and Anushka Sharma prepped for their next. Sui Dhaaga that concentrates on ‘Made in India’ campaign saw these actors learning skills like stitching.  But did you know? The film essentially also has a love story at the backdrop. That’s why the makers are keen on kicking off the film on Valentine’s Day.

No points for guessing! Anushka Sharma and Varun Dhawan will romance each other in the film. But this will be the first time they are paired opposite each other. The two will kick off their film on February 14, marking the occasion of Valentine’s Day.

It is a known fact that Sui Dhaaga is rooted in the Indian milieu and celebrates the spirit of self-reliance. However, it is also said to be a heart-warming story. It calls on the passion of shaping one’s own destiny through the beautifully touching love story. It brings forward the life story of two people who truly believe in taking their aspirations forward together and shape a brighter future.

Producer Maneesh Sharma explained the details of the film. He said, “Love often blossoms amidst shared hopes and common aspirations. In Sui Dhaaga, the lead characters empower themselves by fighting against all odds in unison and find incredible love and respect for each other while following a common vision of self-reliance. Like everything in the film, it’s a love story that is truly ‘Made in India’. It is only apt that the film is starting on a day that celebrates true love.”

Varun Dhawan plays the role of a tailor whereas we are yet to receive details on Anushka Sharma’s role. Reuniting the National Film Award winning team of director Sharat Katariya and producer Maneesh Sharma, Sui Dhaaga – Made In India is set to release on October 28.



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INDIAN (B)

Apple manufacturer to build budget iPhone facility in India

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Apple’s Taiwanese contract manufacturer Wistron Corp. is reportedly planning a new iPhone production facility in Bengaluru, India, according to Reuters.

Wistron is in the process of finalizing a land deal in the region and plans to invest about $157 million to develop the facility.

The production site will likely assemble inexpensive iPhone 6s models for consumers in India. Already, Wistron has been producing the iPhone SE in India since last year.

The move comes following the government’s decision last month to raise import taxes on electronics, such as mobile phones. To promote domestic manufacturing in India, the government set out to raise the customs duty on phones to 15%, up from 10%. As a result, Apple increased the price of every model, except the locally produced iPhone SE, an average of 3.5%. Shifting production to India would help Apple cut costs of the iPhone 6s and drive uptake of its iPhone devices.

There’s a significant opportunity for Apple in the booming region. Here’s why the company’s pushing for a production facility in India:

  • Apple already lags behind rivals in India’s smartphone market. In Q4 2017, Apple accounted for less than 3% of the Indian smartphone market, while Samsung and Xiaomi captured 23% and 25% of the market, respectively.
  • India’s on track to become the fastest-growing smartphone market following declining smartphone shipments in China. China’s smartphone market saw its first annual decline, 4%, in shipments in 2017, which included a 14% drop in Q4 2017, according to Canalys. While demand cools in markets like China, not having a major presence in the region will hurt Apple.
  • To significantly grow its mindshare in India, Apple needs to capture part of the lower end of India’s smartphone market. Apple already dominates the premium device segment in India, accounting for 43% of India’s premium smartphone segment at the end of Q1 2017. To boost mindshare, and more importantly, its services revenues, Apple needs to make inroads in this market segment; shifting production of the iPhone 6s to India converges with this effort.

International markets, and India in particular, are crucial for Apple’s future growth.International sales accounted for 62%, or $32.6 billion, of Apple’s total revenue in Q4, while revenue from emerging markets outside of greater China grew 40% from Q4 2016. Most notably, revenue from India more than doubled YoY, as Apple increasingly works toward capturing the country’s booming smartphone-using population. India recently surpassed the US to become the second-largest smartphone market by shipments behind China, and its growth is expected to continue as data and devices become more affordable in the region.

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