HBO’s Game of Thrones Merchandise Collection is Now Updated Weekly
Each week, the HBO Store will release a new collection of Game of Thrones merchandise inspired by the most recent episode from the series. The highlight of the season seven premiere came with Arya Stark’s revenge on House Frey. This week’s collection of fantasy series merchandise includes t-shirts, hoodies and mugs with quotes from the show like “Winter came for House Frey” and “Proper wine for proper heroes.”
By consistently releasing merchandise relating to each episode, HBO can stay on top of the content that fans are loving the most and capitalize on that buzz. Typically, fan-made merchandise and products from other retailers are able to earn a portion of these sales. By consistently releasing new products, HBO is able to better control the narrative surrounding the show.