close
HISPANIC (T)

Editor’s Letter: The Slow, Steady Evolution of Consumer Experience Marketing

no thumb

We’ve all seen it, the good, the bad and the ugly of consumer experience marketing. The good is a seamless interaction with a brand that approaches shopping with a trusted friend and creates a sense of fulfillment. The bad is getting parked in a digital cul-de-sac by a brand’s nascent and fumbling direct-to-consumer play. And…

Source link

admin

The author admin

Leave a Response