Internet giant Google has revealed the new logo for its search engine. The change comes as it prepares to become part of new holding company, “Alphabet.”
Google’s logo keeps its four-color scheme but shifts to a soft sans-serif font. The company is also replacing the well-known blue lower case “g” icon with an upper-case “G” combining blue, green, red and yellow.
The company is keen to follow users of its online products onto new generations of internet-linked devices such as smartphones, tablets and watches.
The revised design unveiled on Tuesday features the same mix of blue, red, yellow and green that Google has been using throughout its nearly 17-year history, though the hues are slightly different.
Google also invented a new typeface called “Product Sans” that is meant to resemble the simple printing in a grade-school book.
The effort to come up with a new look began earlier this year, when Google’s designers convened in New York to begin the project in a week-long sprint, the company said on its site, as explained in a post on the Google Design blog that goes in-depth on the new visual identity.
The unveiling of the new logo came just weeks after a surprise reorganisation of Google under a newly formed parent company called Alphabet.
The plan calls for Alphabet to be the corporate parent, with an operating unit for Google and its related search operations, and a handful of other operating firms created for projects in health, internet delivery, investment and research.
While Google is known as the dominant player in internet search, it has launched a variety of projects in recent years that are marginally related at best to its core operation.
The projects include self-driving cars, Google Glass, internet balloons, drones, healthcare, Google TV, mobile payments, home automation and its Google+ social network, among others.
The Google unit, to be headed by current company vice president Sundar Pichai, will include search, ads, maps, YouTube, Android and related technology infrastructure.
Google is looking for new ways to ensure that its products reach mobile users as consumers increasingly pick up smartphones, tablets, wearable devices and other gadgets when they want to access digital services, such as video, messaging, maps and email.