Alibaba urges brands to ‘digitise’ their entire business as part of new retail push


Alibaba Group, the world’s largest e-commerce platform operator, is persuading brand operators to work cooperatively by creating a fully digitised omni-channel model to drive the retail business to the next phase.
The so-called “New Retail” concept, first proposed by Alibaba last year, will adopt advanced cloud computing technologies including big data and artificial intelligence (AI) to study the data generated from various aspects of the brands, which will greatly improve…

Li Tao

The author Li Tao

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