We've all seen it, the good, the bad and the ugly of consumer experience marketing. The good is a seamless interaction with a brand that approaches shopping with a trusted friend and creates a sense
Tyler Blevins, better known by his alias "Ninja," is a 27-year-old gaming phenomenon who has cultivated a mass following on the livestreaming platform Twitch. Blevins, who has more than 5 million subscribers on the site,