July | 2018 | | Huewire | Opnion News | Forum |Diversity In America

Editor’s Letter: The Slow, Steady Evolution of Consumer Experience Marketing

by admin on July 23, 2018

We've all seen it, the good, the bad and the ugly of consumer experience marketing. The good is a seamless interaction with a brand that approaches shopping with a trusted friend and creates a sense

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Best Western Is Turning to IBM Watson’s AI to Help Travelers Plan Summer Vacations

by admin on July 2, 2018

Ahead of the July 4 holiday, Best Western is debuting an ad campaign to provide travel tips, destination recommendations, special

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Tech and Media Companies Are Teaming Up to Keep Brazil’s Elections Fake-News-Free

by admin on July 2, 2018

Voters in Brazil are set to go to the polls and choose a president starting Oct. 7 and running through

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As Waste Plagues the Fast-Fashion Industry, Asos Is Taking a Step Toward Sustainability

by admin on July 2, 2018

Sustainability is not a new concept in the fashion industry. The past decade has seen the rise of eco-friendly brands

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Inside Nike’s Most Successful Failure

by admin on July 2, 2018

CANNES, France--Many brand marketers love to say they value bold ideas and taking risks, but few would likely have the

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Q&A: Fortnite Master ‘Ninja’ Says Streamers Have an Unparalleled Connection to Their Audience

by admin on July 2, 2018

Tyler Blevins, better known by his alias "Ninja," is a 27-year-old gaming phenomenon who has cultivated a mass following on the livestreaming platform Twitch. Blevins, who has more than 5 million subscribers on the site,

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