Sparsh Gupta has been appointed as the chief executive officer at software as a service company Wingify, with its founder and current CEO Paras Chopra assuming the role of chairman.
As a new chairman, Chopra will concentrate on financial planning, developing the leadership team and strategising growth for the company.
Founded in 2009, Wingify’s products Visual Website Optimiser (VWO) and ‘PushCrew’ are used by more than 4,300 brands across 87 countries to analyse website activity and increase conversions.
Gupta, who was previously the company’s chief operating officer, will be focused on Wingify’s growth, leadership alignment, and continue focusing on the mission.