PM: Malaysian business players must seek new markets, diversify products

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Malaysian business players cannot afford to “sit still” in today’s competitive markets. prime minister Datuk Seri Najib Razak said, as one of the world’s 25 exporting nations, local players must be relentless to seek new markets, diversify products and provide new job opportunities for young talents. “So, as the world’s economic epicentre moves east, it becomes clear to everyone that in the 21st century, Asia’s time has truly come… we must make the most of this moment. “And that means that we must certainly take advantage of China’s Belt and Road Initiative or BRI, which has the potential to create the world’s largest platform for economic cooperation,” he said, adding that the BRI aimed at connecting cities in 68 countries across Europe, Asia and Africa. This, he said, represented a market of approximately 4.4 billion people, or about 63 per cent of the world’s population and 30 per cent of the global gross domestic product (GDP).

“Those are the markets that Malaysia will be able to tap into even more once connectivity is enhanced,” Najib said at the “Future Begins Tonight” dinner. Also present were his wife, Datin Seri Rosmah Mansor, Malay Chamber of Commerce (DPMM) president Risal Faris Mohideen Abdul Kadir and National Chamber of Commerce and Industry Malaysia (NCCIM) president Tan Sri Ter Leong Yap. The Future Begins Tonight programme involves the launch of the Global Council Strategy involving five international initiatives and the DPMM Masterplan 2018, which includes 16 national initiatives. On the international initiatives, Najib said these involved key collaborations with countries from around the region, including India, Sri Lanka, China and Indonesia. “I can assure you that when we say these examples of cooperation are win-win, this government will be making certain that Malaysia does its share of winning. “The foreign direct investment we receive in Malaysia provides jobs and skill transfers and improves the standard of living for millions of families and we welcome it wherever the investors come from… just as I can tell you that countries around the world are very glad when Malaysians go to invest there!” The prime minister had described the Future Begins Tonight as “one that is justified”. He lauded DPMM and NCCIM for taking the lead in forming a unified Chamber of Commerce. This, Najib added, would complement and support the government’s efforts as it adapted to the challenges of the 4th Industrial Revolution and capitalises on its opportunities. “Your powerful messages of unity bodes well for all the chambers of commerce throughout the nation to work together as one strong cohesive force to make the most of the tremendous possibilities today. “I wish to reiterate that your contribution over many decades since the Malaysian International Chamber of Commerce and Industry was formed in 1837, the Associated Chinese Chamber of Commerce Malaysia in 1921, the DPMM in 1938, the Malaysian Associated Indian Chamber of Commerce in 1950 and the Federation of Malaysian Manufacturers (FMM) in 1968 have been pivotal to the nation’s economic progress. “Let me pay tribute to this admirable initiative that has all the chambers of commerce coming together to work towards the future we want for Malaysia,” he said. The prime minister later launched the Human Resource Development Fund’s National Workforce Human Capital blueprint (2018-2025), which highlights the success in building the Malaysian work force so far and outlines recommendations for future-proofing Malaysian talent. Najib then received a white and black Persian cat called Sugar. The six-month-old male cat was given to him by Malaysian Cat Lovers Club president Dr Thomas Jong in conjunction with the establishment of the Bustana Kucing animal shelter in Perlis. The prime minister has several other cats, including Kiki, Leo and Simba.


Category: Malaysia

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The NYT debuts its first augmented reality-enhanced story on iOS

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Apple’s investment in AR technologies has been ushering in a new wave of apps, from those that let you perform more practical tasks – like visualizing furniture placement in rooms – to those with mass consumer appeal – like AR gaming, including Niantic’s upcoming Harry Potter: Wizards Unite. But AR can also be used to create unique experiences within more traditional apps, too, as The New York Times is showcasing with today’s launch of its first-ever AR experiment for storytelling.

In The NYT’s iOS app for iPhone and iPad, the company is debuting its first AR-enabled article, offering a preview of the Winter Olympics.

The article focuses on top Olympic athletes, including figure skater Nathan Chen, snowboarder Anna Gasser, short track speed skater J.R. Celski, and hockey goalie Alex Rigsby.

In the app, NYT readers can view the athletes appear in the room beside them, zoom in and out, and walk around in 360 degrees to see them from every side.

This lets you get up close and personal with the Olympians, where you’re able to see things like how high Chen’s skates are off the ice when performing a jump, the offset of Celski’s skates, or how far open Alex Rigsby’s glove is when making a save.

iOS users who want to try the AR experience will need to have the latest version of the NYT iOS app, the latest version of iOS, and an iPhone SE, an iPhone 6S or newer, a fifth-generation iPad or an iPad Pro.

To get started, you’ll need to give the app access to your iPhone or iPad’s camera, when requested, then point your phone at some non-reflective surface, like the floor in the room, for example. When you see the image, you can tap to place it into position, then walk up to it and around it. You can even bend down and look up at the image, too.

The overall experience is sponsored by Olympic Official Outfitter Ralph Lauren, and it also includes a Ralph Lauren AR advertisement.

The ad gets you up close with the athletes, as well, but instead of showcasing their abilities, it focuses on their clothing. In it, ice dancers Maia and Alex Shibutani appear in AR, modeling the official Ralph Lauren Team USA Opening Ceremony Parade uniforms.

T Brand Studio worked with Ralph Lauren on the ad’s creative design and concept, and the ad itself was then produced by NYT experiential design agency Fake Love. The ad appears further down in the AR-enhanced article, but is also available in The Times news feed.

This is the first time an advertiser has offered an AR ad experience in The NYT app for iOS, the company says.

Editorial production for the AR piece as a whole was done in-house, including the platform side development. The team is currently using Apple’s ARKit, but says that it’s working to develop similar AR experiences for Android users.

Google’s ARCore technology is still in developer preview, but The NYT expects to offer AR in its Android Newsreader app shortly after ARCore publicly launches.

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The NYT regularly tests out new technologies for use in storytelling, including things like VR and 360-degree video; it was only a matter of time until it added AR to that lineup, too.

“The Times has been among the most innovative digital storytellers for many years. On desktop, mobile, in our exploration of data visualization and other forms of visual journalism, including virtual reality, we’ve been committed to creating the most compelling and vibrant report possible, and this experiment in AR is a part of that,” said Steve Duenes, NYT’s assistant masthead editor, in a statement.

“The Times covers today’s most compelling news events from around the world. And now, our readers can get closer to these stories and subjects, from a possible border wall to a figure skater’s quadruple jump. They can take in the size, shape and details of the objects at the center of our coverage,” he added.

The NYT told us the reference to a “possible border wall” is meant to offer an example of where AR could enhance a reader’s understanding of the story, by displaying an object in three-dimensions, where scale matters, and were human interaction – like walking up to the wall – could give you a better idea of what it’s really like.

However, the company hasn’t yet committed to building out an AR “border wall” as of yet. It says it’s still planning out its editorial calendar for AR for now.


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