Sony Music Entertainment and Tencent Music Entertainment Group announced in Hong Kong on Wednesday (Jan. 31) the launch of electronic dance music label Liquid State.
Liquid State is the new home for electronic and EDM artists from the Asia region and internationally. The label will be discovering, showcasing and developing the abundant existing local talent to create original content, while providing unrivaled support for international artists in the region. Meanwhile, the new label will incorporate live touring, club events and special exclusive experiences.
For the China market, Liquid State will feature original content through Sony Music with Tencent Music Entertainment’s powerhouse marketing and digital services, including China’s biggest online music streaming platform, QQ Music, Kugou Music and Kuwo Music. In addition, Tencent media channels such as WeChat, QQ, Tencent Video and QZone will also support the label and its artists.
Denis Handlin of Sony Music Entertainment told Billboard Radio China: “I am delighted to announce the launch of Liquid State with Tencent Music Entertainment Group. These are exciting times for the music industry and Liquid State has been created to support and enhance the discovery and development of electronic and EDM talent across the Asia region. Together we will make Liquid State the destination for a wide range of highly talented new and established global and local artists.”
Alan Walker will be an integral part of the new label, with the talented 20-year-old Norwegian set to release a string of exclusive collaborations on the label in 2018. In 2017, Walker took the top position on the QQ Music charts with a record number of more than 6 billion audio streams and featured as the highest climber on the Top 100 DJ Mag poll. He is the first in a wave of international DJs and collaborators to be a part of the new label movement.
Furthermore, three of Asia’s most popular superstars have signed on as ambassadors for Liquid State across the region, with Chinese superstar Chris Lee as ambassador for Mainland China, Canadian-Chinese superstar Nicholas Tse as ambassador for Hong Kong and Taiwan, and multi-talented phenomenon from BIGBANG Seungri as ambassador for South Korea. The three ambassadors will be involved in exciting music collaborations across the dance genre.
Alan Walker told Billboard Radio China that Asia has always been a special place for him, which is why he is helping Sony Music and Tencent with launching the new label: “They have each played such a huge role in my career so far, and now that they are joining forces, I’m convinced that Liquid State will grow to play a significant role in breaking new artists from Asia on a global scale, as well as enabling international artists to unleash the huge potential that lies within the Asian market.”
In addition to Walker, Liquid State’s initial roster sees more incredible talent from across the electronic music spectrum, with Grammy-nominated global star ZHU and multi-award winning Dubai-based duo Hollaphonic both set to release music through the label in the coming months. China’s DJ Lizzy and Korean duo Junkilla are the first artists from the Asia region to be signed to Liquid State.