Every night, millions of Chinese millennials swipe their smartphone screens and spend money to lavish virtual gifts on their favourite real-time entertainers.
It has become a daily habit for 73 million users of live-streaming platform YY Inc as they seek out everything from singing and dancing performances, make-up tutorials, trivia games and extreme sports. On the other side of the screen, the biggest talents earn more than 10 million yuan (US$1.6 million) a year, even from the comfort of…
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