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Exclusive: How Drake and Apple Music broke streaming records with More Life

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Drake’s latest project More Life was streamed 300 million times worldwide in its first week on Apple Music, Republic Records tells The Verge, surpassing the 250 million streams the label said Views, an Apple Music exclusive, did in its first week last year. The label also says early calculations for More Life have it at around 600 million streams worldwide, which would be a record for an album.

After setting a record with 89.9 million streams in its first 24 hours on Apple’s streaming service — over 33 million streams ahead of Ed Sheeran’s Divide on Spotify, which has around 80 million more users — it’s clear Drake and his favorite music service have cracked the streaming formula.

So how did Apple manage to break a record with an album…

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